We are experiencing an unprecedented real estate market with fast-paced sales, a booming industry, and packed schedules – to say real estate is bustling right now, would be the understatement of the century. In this busier-than-ever industry, providing access to a central suite of martech tools is vital to the success of the agent and their company.
At Howard Hanna, we’ve developed a proprietary platform, GoHanna, which is essentially the digital real estate office that grants our agents access to all the tools they need to be successful each day. As a commitment to technological evolution, the development of this platform not only enhances the overall business experience for agents but also allows our team to introduce revolutionary tools at a global level within our entire family of companies.
This platform provides agents with our integrated technology to connect them to vital resources with a single access point. With one touch, agents can log on to our customer relationship management systems, access customized marketing tools, and utilize our award-winning listing alert platform that helps our agents generate new leads. Additionally, we have taken great measures to increase the breadth and depth of our internal education platform to educate employees and agents to ensure the best possible experience for our consumers.
In order to meet the everyday demands of being a successful agent, many of our sales associates have realized that automated marketing can be a lifesaver.