I recently read an excellent quote from Ryan Simonetti, CEO of Convene, a premium hospitality space-as-a service provider, who said, “Space is that the visual communication of a corporation and will have the power to maneuver people.” With the continued corporate war for talent and wish to make environments that foster innovation and speed to plug, the timing of this statement couldn’t be more appropriate. Corporations still move far away from the past notion of facilities as an expense to be managed, toward space as an investment to be leveraged.
If space is an organization's visual communication, I might suggest that Property Technology is that the muscle that provides movement and has the power to motivate and encourage. Is your Property Technology strategy the muscle driving your workplace forward or does it feel more sort of a 40-year-old’s first time at the gym in numerous years; difficult, painful, and simply given up on?
At McDonald’s Corporation, we recently completed the enter our new 500,000 sq ft global HQ, after quite thirty years within the same suburban Chicago location. Ours withdraw into the town (Ray Kroc’s first office was in downtown Chicago) provided a chance to expand efforts in driving cultural change at an industry leader. It had been clear our visual communication wasn't communicating our vision, and that we definitely needed to develop our muscle further when it came to Property Technology.
Drawing from the teachings learned from multiple pilot projects over the preceding years, our McDonald’s corporate land (CRE) team crafted a replacement workplace strategy for the HQ that blended dedicated functional neighborhoods, unassigned workspace, and activity-based work, using Property Technology to make a renewed visual communication and drive cultural change toward an innovation mindset.
Using location-based service integrated into WiFi infrastructure, we created a technology stack that leverages presence detection to drive multiple systems, providing comfort and convenience, and creating a singular technology experience. All of those services are then wrapped into a mobile workplace app that gives one single access point for all enhanced employee functions. The workplace app offers the convenience of:
• Wayfinding that permits for full blue dot functionality and turns by turn navigation